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CreativityDesignThinking

Designing with a Handicap

You can tell it’s summer because we’ve not posted in a while. I just returned from a family vacation in Alaska, and have no idea where the other BLANK bloggers are. I also spent a good part of my summer working on a client site that’s almost complete, and watching movies with my family. Which brings me to some thoughts on design and it’s ability to touch the heart.

After seeing some great flicks, I’m more aware of graphic design’s self-imposed limitations to touch the heart. I know, it’s not fair to compare apples to oranges, but I’ll do so anyway. At the core (pun intended) of a medium’s capability to touch the heart is the ability to tell a story in a powerful and meaningful way. Design is handicapped as a medium to tell stories. Why? Stories need the element of time to develop, communicate and mature. Film has the ability to create time through multiple image frames. Design though is like a single frame: able to communicate a message, but unable to allow that message to change over time and form a story. Unless, of course, design takes a cue from film and creates the “time” it needs to tell a story that touches the heart. What might this look like? Maybe it looks like this. Or possi...... Keep reading