Business • Design • Thinking
Why is the design field so curiously self-obsessive?
From AIGA‘s Communique newsletter:
Promoting a new standard definition for “designer”
AIGA testified this month before the commission on redefining the standard occupational classifications for “designer” used by the U.S. government in its economic research. This is another step in an effort that AIGA has pursued consistently for ten years. The occupational classification for designer is at least two decades old and captures the functions of a designer prior to the introduction of the Macintosh and securely anchored in the realm of commercial artist.
Stated definition: “Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.” (Last updated in 2003).
Again from AIGA:
The U.S. Department of Labor’s contractor for the Occupational Information Network (O*NET), the government’s database on occupational characteristics, is conducting a survey to gain a sense of the relevance of the current definition. The survey will be sent to 80 opinion leaders within t...... Keep reading
Business • Design
A designer I know has recently resurrected his interest in leaving the client-based design sphere. This is something we all toy with–chances are we all have some secret (or not-so-secret) design interest that exists somewhere outside of client work. So what stops me personally? The reasons are always the same:
The Money
The biggest excuse. Maybe “excuse” is the wrong word. Perhaps I should say “the biggest legitimate concern.” It’s not easy just to walk away from paying clients for the uncertainty of entrepreneurship. Even worse is the possibility that there is not a clearly defined market for the things you would like to make. I won’t even bother discussing the hurdles for those interested in pursuing some sort of as-of-yet-unexplored-holy-grail art+design hybrid.
The Time
Here’s the rub. When I started picking up more freelance work I always thought about it as a way to eventually finance my more personal design projects. Somewhere in the past couple of years it feels more and more like the means to an end has become the end itself. Don’t get me wrong—I love the client work I do. This work keeps me sharp and makes me feel like I am doing something “real”. Perhaps most important is that it provides deadlines that are essential to maximizing my productivity.
The B...... Keep reading
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