I’ve been wondering why design tends to be lifeless and dry for me. I’ve often thought it was my lack of training or passion or maturity in the field. More and more I’m realizing that it’s because design often lacks mystery. In an attempt to always clearly communicate a brand, a story, an idea, designers are by default left with little to no room to be mysterious. There is an old proverb that says, “It is the glory of God to conceal a matter, and the glory of man to search it out.” One of the joys of life is discovering something hidden. Design needs to contain a mystery at some level for the viewer to seek out. Let me give you a few examples of what I mean.

Most designers are familiar with the FedEx logo by now. Did know that there is a hidden arrow formed by the white space between the “E” and the “x”? Or take Dave Werner’s online portfolio. Can you find the hidden video of him singing a cover of Usher’s hip-hop song “Yeah” or his cover of “Straight Up”? Or what about Paul Rustand’s visual song titled, “Have I Missed You“? There is heart touching mystery to be uncovered there. Or any of Stefan Sagmeister’s interactive optical piec...... Keep reading