I just have to get this off my chest. It’s been grinding at my soul for several years now, and I can’t escape confessing this. Since I live in a very small town, there’s only one place for starving designers to shop. You guessed it…Wal-Mart. I think I can overcome my ideological and moral issues associated with supporting the world’s largest corporation, but I just can’t handle one more day of their in-store brand design. “Great Value” products are driving me insane. (Note that Equate and Ol Roy are not GV products. This is just the best image I could find in the public domain)

At first I was simply stunned that a company with all that money couldn’t come up with better design for their own store brand. The “Great Value” font is nasty when it’s readable and the photography/printing is depressing. It just exudes cheap, not “value” and certainly not “great”. I’m sure the work was done in-house at Wal-Mart, and the designers wer...... Keep reading