Drawing on the Promises » Ads

Fun-Raiser

Frank — Sat, 28 Mar 2009 15:09:16 +0000

You can’t build a skate park out of thin air.

So, we developed a fundraising campaign for a local non-proﬁt skate park association and an elementary school. The kids sold a ton of upscale scented candles and were able to raise several thousand dollars for both education and the skate park. And we were able to develop some fun posters in the process.

OUR PART
· Project development
· Poster design
· Copywriting
· Advertising...... Keep reading

Baah Baah Baah

Frank — Sat, 28 Mar 2009 15:06:59 +0000

They were poor little lambs who had lost their way. Baah. Baah.

Hopefully we helped them ﬁnd it. Avoiding the typical grunge skate cliché, we struck a happy medium with the Blacksheep Skate and Surf company brand. Somewhat rebellious yet mildly traditional, we wanted the brand to speak to extreme sports enthusiasts with a little tongue–in–cheek. (Note: the grass background is not part of the ad.)

OUR PART
· Brand developmen Name development
· Logo design
· Marketing and promotion

AWARDS
· iStockphoto.com Design of the Week...... Keep reading

Chalk Talk

Frank — Sat, 28 Mar 2009 06:08:21 +0000

Schooling and learning are just not the same.

A postcard announcing the Elijah Company resource catalog emphasizes their unique approach to eduction through life-long learning. Elijah Company’s books and materials provide the perfect fuel for the fire of learning without the punishment of school.

OUR PART
· Concept design
· Copywriting
· Mailout...... Keep reading

Metamorphosis

Frank — Sat, 28 Mar 2009 03:03:34 +0000

That’s how we describe the transformation of an empty plot into a new neighborhood.

LPR Homes designed their new Trillium neighborhood to meet the maintenance free expectations of second career boomers and young, on the go, professionals. And we created this large format print ad to reﬂect those same expectations with fun and ﬂair.

OUR PART
· Print ad design...... Keep reading

Baah Humbug

Frank — Sat, 28 Mar 2009 03:02:06 +0000

I found a way to make Scrooge smile.

Holiday ads are boring and often miss the point of the occasion itself—being with friends and family. And if you can ﬁnd a way to bring your friends and family closer to where you live so you can spend more time with them and get $500 for doing it, then everyone smiles. This large format print ad captures this spirit of sharing.

OUR PART
· Concept development
· Ad design...... Keep reading

Show Life

Frank — Sat, 28 Mar 2009 02:42:27 +0000

We captured a true neighborhood feel without Barney Fife.

LPR Homes was building some great homes in a new neighborhood designed specifically for adults with active lifestyles. We wanted to convey a sense of community and fun in without making people feel like the neighborhood was for old folks. This large format print ad campaign was the ﬁrst in a series of ads that ran in the Atlanta metro area.

OUR PART
· Campaign development
· Ad design
· Copywriting...... Keep reading

Blueberry Hill

Frank — Sat, 28 Mar 2009 02:41:30 +0000

New home buyers have found their thrill.

For this sumo-sized post- card mailer for LPR Homes, we decided to change the tune and help LPR’s brand rise above the fray of monotone new home ads. Blueberries on the front evoke a fresh, inviting connection with the reader. And on the back a personal note to potential home buyers in the area of the new neighborhood telling them why some of their friends are moving. Pictures replace words to form a puzzle to solve.

OUR PART

· Copywriting
· Design...... Keep reading

Modern Classic

Frank — Sat, 28 Mar 2009 02:39:20 +0000

Definition: (noun) A work recognized as the definitive standard in its field.

We wondered what makes a new home, built on classic architectural features, modern. When we saw LPR homes, we knew we’d found the answer. In this direct mail piece to potential home buyers, we announced two new neighborhoods where special attention was given to superior craftsmanship and modern home conveniences.

OUR PART
· Concepting and design
· Copywriting
· Print management...... Keep reading

A Fair Share

Frank — Sat, 28 Mar 2009 02:34:54 +0000

Wouldn’t it be nice to see your friends more?

We thought so too. This sumo sized direct mail piece sent to potential LPR home buyers navigates the sometimes tricky waters between friendship and business. We encouraged folks living near or in LPR neighborhoods to tell their friends about LPR’s new homes and consider moving nearby. The payoff is a handsome upgrade for their friend’s new home.

OUR PART
· Design and copywriting
· Print management...... Keep reading

Let It Sale

Frank — Fri, 28 Mar 2008 15:17:14 +0000

In a world ﬂooded with emails, how does yours get noticed?

Have some fun—retro style. These two product sale emails were sent to over 20,000 Elijah Company customers. These unique ads stood out among the ﬂurry of retail email and enjoyed a strong customer response.

OUR PART
· E-mail design
· Ad design
· Email coding
· Campaign monitoring...... Keep reading