The Crossville Youth Recreational Soccer Association took us up on an offer to assist with their summer soccer camp theme and tshirt emblem design.

DESIGN

The tshirt design draws from classic but modern soccer heraldry. The shield signifies the defensive part of the game and the ball with the cross (for Crossville Youth Rec…) the offensive part of the game. The type is set in the Fontstruct font, Tangram Rounded.

CAMP THEME

There seems to be an overuse of cliche inspirational sports themes to the point where they become meaningless. Additionally, these inspirational themes are so abstract that they are difficult for youngsters to translate into real life on a daily basis. So, we came up with something more practical and actionable that will allow camp coaches to teach specific soccer skills and the help kids remember them when they play.

The idea is to keep the words simple and a verb that the kids can do and remember. For example, we chose “Think” instead of “Focus”. They both get the same result, but Think is easier for kids to grab a hold of. Here are the words we chose and some...... Keep reading

When you see a skater on the streets, you see a troubled youth.

We wanted to help the skatepark association communicate to city officials that skaters are unique individuals with talents and dreams. So we asked local skaters to create a work of art on skateboard “grip” tape. We pasted a flyer on the back of each piece of art and sent them to local businesses and community leaders.

OUR PART
· Flyer concept and design
· Copywriting
· Direct mail campaign...... Keep reading

Design is more than just pretty pictures.

CampusWire asked us to write copy that would bring their new service application to life. We did that and more. From developing the tag line, “Everyone knows” to designing and organizing the application interface, we translated a complex technical notification service into straightforward, user friendly terms. Now everyone knows and understands CampusWire.

OUR PART
· Site copywriting
· Tag line creation
· Application design mock-up...... Keep reading

Every so often, we have something important to say.

SpeakUp.com is an online community of graphic designers full of interesting articles and discussions. We try to contribute to the fray on occasion. Armin Vit, SpeakUp’s founder, recently included one of our comments* in the newest compilation of Speak Up quotes titled Stop Being Sheep. Baah.

OUR PART
· Our quote (Frank) nestled between such design luminaries as Michael Bierut and Mr. Frankie L. What more could we ask for?...... Keep reading

Finding the right new home neighborhood is like digging for buried treasure. You’ll need a good map.

That’s why we created a small, square map of LPR’s neighborhoods around the Atlanta area. And putting it on bright white, coaster thick, toothy vellum square paper with rounded corners ensures that the map won’t get lost in the weekend wash.

OUR PART
·Design
·Print management...... Keep reading

Words are powerful.

The ever popular online design forum SpeakUp.com presents a word each month to visually interpret. We submitted our own entry for the word “power” which Armin Vit and Bryony Gomez-Palacie  kindly included in their published book of word interpretations. We we’ll let you fill in the blank for our winning entry,     “—— of suggestion.”

OUR PART
· Word It “power” design

...... Keep reading