Drawing on the Promises » Signage

Take Off Sign

Frank — Sat, 28 Mar 2009 02:36:09 +0000

When new homes take ﬂight, they will need a good place to land.

We created a branded signage system that would attract new home buyers passing by the neighborhood while building on the existing LPR brand in a unique and relevant way. The Trillium butterﬂy logo became the launching point visually to express the special aspects of the upscale homes in the neighborhood.

OUR PART
· Signage design
· Copywriting
· Fabrication by LPR Homes...... Keep reading

Homes for Life

Frank — Sat, 28 Mar 2009 02:30:07 +0000

How do you use 100 yards of white picket fence to cure cancer?

You paint it hot pink. When LPR Homes was looking for a creative way to advertise their new neighborhood, we came up with a way to help their favorite charity and let the community know about LPR’s new homes. The existing 100 yards of white fencing would be framed with the artwork of children with cancer and connected with the hot pink railing of the fence. Donations could be made through LPR Homes.

OUR PART
· Concept development...... Keep reading

The Way Home

Frank — Sat, 28 Mar 2009 02:27:17 +0000

Tired and you want to go home? Let us show you the way.

LPR Homes was looking for a complete wayﬁnding and signage system to compliment their new Wilshire neighborhood. We developed an elegant yet bold solution in simple black and white for everything from street signs to announcements to banners. And in the process created a ﬁne way to ﬁnd a new home.

OUR PART
· Signage design
· Signage design
· Concepting
· Fabrication by LPR Homes...... Keep reading

We Re-Sign

Frank — Sat, 28 Mar 2009 02:25:44 +0000

We put new life back in the Olde Village.

The signage for one of LPR Homes neighborhoods lacked the life and energy required to attract new home buyers. They asked us to help redesign the neighborhood advertising and wayﬁnding signage system to bring it in line with the new LPR brand. We developed simple, clear wayﬁnding signage that allowed LPR to extend their brand into the new neighborhood.

OUR PART
· Signage design
· Fabrication by LPR Homes...... Keep reading

Secret’s Out

Frank — Sat, 28 Mar 2009 02:07:35 +0000

If you want to get the word out, try keeping it a secret.

When LPR Homes needed to announce their newest home development in a tight knit community, we decided to make it a secret. And you know how hard it is to keep a secret in a small town. We chose unconventional silhouettes of people participating in outdoor activities to highlight the proximity of the neighborhood to nearby city parks.

OUR PART
· Concept development
· Signage design

...... Keep reading

Yum Yum

Frank — Sat, 28 Mar 2009 02:04:19 +0000

In some industries, it’s hip to be square.

And that holds true for home builders who stake their reputation on the craftsmanship and customization of each home. This outdoor billboard for LPR Homes gives those who drive by a taste of their unique homes while reminding them of the goodness of being home.

OUR PART
· Design
· Copywriting...... Keep reading

Fly Away Home

Frank — Sat, 28 Mar 2009 02:01:45 +0000

If you only had three seconds to give a stranger directions, what would you say?

Words don’t do justice to the massive scale of this butterﬂy outdoor billboard announcing LPR’s new neighborhood. Inspired by the brevity and wit of haiku poems, this directional has just a few seconds to catch a drivers attention and tell them where to go.

OUR PART
· Design
· Copywriting...... Keep reading

Nick of Design

Frank — Sat, 28 Mar 2009 02:00:12 +0000

We’ve all been in a design-it-now bind.

A few days before a major realty conference we got the call to help our best client come up with an eye catching yet doable booth design on a tight budget. We decided to take pieces of the clients product (new homes) and create an environment where realtors could touch and feel the LPR brand craftsmanship up close.

OUR PART
· Banner design
· Booth design
· Fabrication by LPR Homes...... Keep reading

Plat-ittude

Frank — Sat, 28 Mar 2009 01:54:18 +0000

The flat plats are phat.

Who said the world had to be round? These neighborhood plats for LPR homes shun the hum drum 3D world of computer generated land maps for a fun, ﬂat and very phat approach to picking out the perfect spot for a new home.

OUR PART
· Design
· Illustration...... Keep reading