When you see a skater on the streets, you see a troubled youth.

We wanted to help the skatepark association communicate to city officials that skaters are unique individuals with talents and dreams. So we asked local skaters to create a work of art on skateboard “grip” tape. We pasted a flyer on the back of each piece of art and sent them to local businesses and community leaders.

OUR PART
· Flyer concept and design
· Copywriting
· Direct mail campaign