Mar 27, 2009
Homes for Life
How do you use 100 yards of white picket fence to cure cancer?
You paint it hot pink. When LPR Homes was looking for a creative way to advertise their new neighborhood, we came up with a way to help their favorite charity and let the community know about LPR’s new homes. The existing 100 yards of white fencing would be framed with the artwork of children with cancer and connected with the hot pink railing of the fence. Donations could be made through LPR Homes.
OUR PART
· Concept development