design + business + art =

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IdentityWork

Life Size

Up close and personal.

When an old college roommate and close friend asked me to design a card that would be simple, clean, modern and communicate who he is  both personally and professionally, I knew it would be a challenge. How do you express someone’s life on a 3x5in card that is a patent attorney, former Air Force pilot and Academy graduate, fluent in German, and just a great all around person? True blue.

OUR PART
· Card design
· Typography...... Keep reading

IdentityWork

Curb Appeal

LPR IdentitySimplicity speaks in the real estate market.

Like homes, identities can become cluttered and lose their way. We wanted the new LPR Homes identity to reflect the quality  craftsmanship, friendly service and simple beauty of their homes. Bright white, ultra thick, toothy vellum paper with rounded corners gives their brand identity the perfect curb appeal.

OUR PART
·Identity design...... Keep reading

IdentityWork

Q & A & dotp

So, what does a graphic designer actually do?

Tired of explaining, we decided to let our card do the talking. Even then, there’s still the inevitable introduction by your friends, “They do web sites.” Wince.  We also abbreviated the company name, Drawing on the Promises, to “dotp” to increase brand recognition. Our trademark cross has been modernized to match the type treatment.

OUR PART
· Logo design
· Identity development...... Keep reading