When you’re a pioneer, your brand ages fast.

This happened to the Elijah Company, one of the oldest home school resource companies in the country. Over a period of 20 years, the company’s mission expanded to include counseling, seminars, travel and publishing. Their visual identity and collateral were stuck in the 1980’s. We crafted a new identity to reflect their new mission.

OUR PART
· Brand strategy
· Logo and identity design

Schooling and learning are just not the same.

A postcard announcing the Elijah Company resource catalog emphasizes their unique approach to eduction through life-long learning. Elijah Company’s books and materials provide the perfect fuel for the fire of learning without the punishment of school.

OUR PART
· Concept design
· Copywriting
· Mailout...... Keep reading

How do you discover the ancient paths of life?

Start with good books. We designed the cover of this Elijah Company catalog to emphasize the value equipping homeschool parents with the resources they need to find the best path of learning for each unique child. Plus the whole shebang can be thrown into the mail without any extra packaging.

OUR PART
· Cover design...... Keep reading

We helped parents see the unseen in children.

This book is a 15 year compilation of Elijah Company articles on seeing your child as an unseen work of art. Our design approach was to make the book bold yet transparent. We wanted the reader to see the truths presented without distracting design flourishes. The entire book is set in a single, classic typeface (Garamond) with each  page bounded by a double lined box.

OUR PART

· Cover & interior design
· Proofing...... Keep reading

The eye is the window to the heart.

And we redesigned the 148-page Elijah Company catalog from top to bottom to clearly  communicate not only their products but also their unique mission. This full color, high touch catalog was the heart of their company rebranding aimed at connecting with a new generation of homeschooling families.

OUR PART
· Logo design
· Catalog design
· Copywriting
· Brand strategy
· Print management

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In a world flooded with emails, how does yours get noticed?

Have some fun—retro style. These two product sale emails were sent to over 20,000 Elijah Company customers. These unique ads stood out among the flurry of retail email and enjoyed a strong customer response.

OUR PART
· E-mail design
· Ad design
· Email coding
· Campaign monitoring...... Keep reading