Drawing on the Promises » LPR

Home Sweet

Frank — Thu, 16 Apr 2009 07:34:44 +0000

Home. It’s more than just the ﬁrst page.

We crafted LPRHomes.com as a friendly, clean website built on Rails, AJAX, CSS/XHTML technology. From start to ﬁnish, we made it easy and fun for potential home buyers to ﬁnd the exactly the right information without all the ﬂuff.

NOTE: LPR Homes closed it’s doors in 2007 due to the economic crisis.

OUR PART
· Information architecture
· Project management
· Site design and copywriting...... Keep reading

Hold ‘em Fold ‘em

Frank — Sat, 28 Mar 2009 04:33:44 +0000

We know what to hold and when to fold.

Creating folders to hold important client collateral doesn’t top the list of high proﬁle design projects for most design ﬁrms. But, it’s both necessary and important. These simple, down to earth holders of all things important to home buyers perfectly complement the LPR Homes brand.

OUR PART
·Folder design
·Print management...... Keep reading

Curb Appeal

Frank — Sat, 28 Mar 2009 04:31:50 +0000

Simplicity speaks in the real estate market.

Like homes, identities can become cluttered and lose their way. We wanted the new LPR Homes identity to reﬂect the quality craftsmanship, friendly service and simple beauty of their homes. Bright white, ultra thick, toothy vellum paper with rounded corners gives their brand identity the perfect curb appeal.

OUR PART
·Identity design...... Keep reading

House Note

Frank — Sat, 28 Mar 2009 04:30:12 +0000

Some things you’d better get in writing.

Like an a nice hand written note from your home builder thanking you for making the biggest purchase of your life. And putting it on bright white, ultra thick, toothy vellum square paper with rounded corners and a matching envelope leaves just the right impression.

OUR PART
·Identity design
·Print management...... Keep reading

Treasure Map

Frank — Sat, 28 Mar 2009 04:29:01 +0000

Finding the right new home neighborhood is like digging for buried treasure. You’ll need a good map.

That’s why we created a small, square map of LPR’s neighborhoods around the Atlanta area. And putting it on bright white, coaster thick, toothy vellum square paper with rounded corners ensures that the map won’t get lost in the weekend wash.

OUR PART
·Design
·Print management...... Keep reading

Home Run

Frank — Sat, 28 Mar 2009 03:27:00 +0000

Designing logos is like swinging for the fences.

When LPR Homes asked us to redesign their aging logo and create a new brand identity, we came out swinging. Their new logo is friendly, approachable and straightforward. A dark orange was chosen to highlight the ubiquitous Georgia red clay. And the letters “lpr” form a door, pathway, wall and roof of a new home.

OUR PART
·Logo design
·Brand identity...... Keep reading

Odds & Ends

Frank — Sat, 28 Mar 2009 03:26:00 +0000

No job is too small.

Unless you’re talking about creating micro ads, banner ads and other odds and ends often found on the web. We like them all. Each online project presents a unique design challenge to fulﬁl a very speciﬁc client purpose.

OUR PART
· Top: Temp web page
· Bottom: Banner ad...... Keep reading

Metamorphosis

Frank — Sat, 28 Mar 2009 03:03:34 +0000

That’s how we describe the transformation of an empty plot into a new neighborhood.

LPR Homes designed their new Trillium neighborhood to meet the maintenance free expectations of second career boomers and young, on the go, professionals. And we created this large format print ad to reﬂect those same expectations with fun and ﬂair.

OUR PART
· Print ad design...... Keep reading

Baah Humbug

Frank — Sat, 28 Mar 2009 03:02:06 +0000

I found a way to make Scrooge smile.

Holiday ads are boring and often miss the point of the occasion itself—being with friends and family. And if you can ﬁnd a way to bring your friends and family closer to where you live so you can spend more time with them and get $500 for doing it, then everyone smiles. This large format print ad captures this spirit of sharing.

OUR PART
· Concept development
· Ad design...... Keep reading

Show Life

Frank — Sat, 28 Mar 2009 02:42:27 +0000

We captured a true neighborhood feel without Barney Fife.

LPR Homes was building some great homes in a new neighborhood designed specifically for adults with active lifestyles. We wanted to convey a sense of community and fun in without making people feel like the neighborhood was for old folks. This large format print ad campaign was the ﬁrst in a series of ads that ran in the Atlanta metro area.

OUR PART
· Campaign development
· Ad design
· Copywriting...... Keep reading