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expertise
The Wright Brothers didn’t invent the airplane, but they did make the first sustained, controlled, powered flight in aviation history.
The Wright Brothers were successful because they had both creative vision and expertise in building machines. I apply 15 years of expert web design, creativity, and development to ensure your site takes flight. I work with you to clarify your website vision, requirements and desired results. I study your competition, discover hidden opportunities, learn about your business and apply our insight. Then I chart and execute a focused, cost-effective creative solution to make your website powerful and sustainable.
“What one man can do himself directly is but little. If, however, he can stir up ten others to take up the task he has accomplished much.”
– Wilbur Wright, Aviation Pioneer
Make Your Site Take Flight
“Frank’s website designs are practical and inspired, a powerful combination.”
Nita Noveno, Founder, Sunday Salon
Winning Strategy
Crafting a website strategy shouldn’t be left to the roll of the dice. Proper online positioning requires disciplined, proven strategies to put your website’s moves ahead of your opponent’s.
I take the time to understand who you are and where you’re going. I ask a lot of questions. I listen. I wrestle with the why and what of your project before the how, how much and how long. I’ll create a design strategy that hits the jackpot.
Like Monopoly player tokens, every client and project is unique. So, while I use a tested, disciplined methodology to create game changing website design, I tailor my process to fit your goals, audience, market, budget and schedule.
1 Engage
- Contact dotp
- Answer project questionnaire
- Clarify project scope
- Consult general options
- Decide best course of action
2 Discover
- Understand business objectives
- Define project goals
- Clarify audience
- Survey existing brand
- Analyze competition
3 Architect
- Define or refine brand strategy
- Identify critical paths
- Finalize project requirements
- Develop content strategy
- Prototype content and layout
4 Design
- Conduct creative research
- Present creative springboard
- Create visual concepts
- Revise and refine visual design
5 Develop
- Place and edit content
- Code and integrate
- Test in browser and mobile
- Test site functionality
- Launch site and monitor
6 Support
- Provide site hosting
- Maintain and upgrade site
- Analyze site traffic
- Conduct WordPress training
- Provide creative consultation
“The first thing Frank did was start asking questions so he could understand my business. Within a few days he was able to not only understand the complexities of my service but had simple “suggestions” on how I may be able to best position my company to showcase our core expertise.”
Alton Criswell, CEO, Udeany.com
focused creativity
Like the iconic LEGO® brick, the design possibilities for websites are endless. Together I’ll explore creative options you’ve never dreamed of, then evaluate those options based on your business goals. We’ll take calculated and unexpected creative risks to find the perfect fit to visually articulate your vision. And we’ll have fun doing it. But don’t take my word for it — take a look at my portfolio and judge for yourself.
See My Creativity at Work
“Frank’s singular ability to articulate a long-term shared strategic vision is likely the primary reason that our program remained viable — and ultimately expanded.”
Jeffery Heeter, Executive Director Advanced Communications
Sound Support
When Leo Fender created the world’s first commercial solid body electric guitar in 1950, no one realized his guitar would revolutionize popular music across multiple genres and still be in continuous production almost 65 years later.1
That’s why I see not only innovative design as a key instrument in your website’s performance, but also the services necessary to sustain your website as your business grows and matures.
Strategy & Planning
- Requirements definition
- Customer research & insight
- Competition analysis
- Brand positioning
Design & Development
- Creative exploration
- Content strategy
- Prototyping
- WordPress integration
- Coding & testing
Continuing Support
- WordPress support
- Website maintenance
- Managed WordPress hosting
- Site enhancements
“Frank took the time to dig into our brand and understand our company, our goals, and our intended audience. I truly appreciated his attention to detail, his relaxed and professional attitude, his quick turnaround times, and the time he took to thoughtfully explain the process and answer all of our questions.”
Anton Ruis, Content & Marketing Strategy, gothamCulture