I’ll admit it. Most creatives don’t have very thick skin when it comes to critiquing their work. And that includes me.
My mother-in-law, who has onset dementia, forgot to hang up when calling her relatives in the Philippines and wracked-up a 239-minute, $723 call as a result. No, the call won’t automatically disconnect on international cell calls even if one party hangs up (or at least it didn’t in this case). It is a mistake anyone can make.
I never saw it coming. The “it” was the tidal wave of popular support for Donald Trump’s appropriated “Make America Great Again” campaign slogan embodied in the poorly designed but now iconic red trucker hat. With one election and an armada of hats, Donald Trump exposed the blind side of design.
I’ve noticed many entrepreneurs, marketing directors, and established business owners have an unrealistic expectation about the time it takes to design/redesign a website.
Like it or not, design has class. And no, I don’t mean it’s classy as in elegant or fashionable, although design is a very trendy business world accessory. And I don’t mean design has class as in groups that share common attributes. I mean design has class as in an artificial social hierarchy — much of it self inflicted.
Do you ever have difficulty explaining to others, let alone your mother, what exactly it is that you do for a living, or what design actually is?
It seems that when I try to explain design, I get hung up somewhere between explaining the process, and giving a laundry list of outcomes (e.g., brochure, logo, website, etc.).