While visiting Kent State University's fashion design museum I spotted this 1940's boy's sweater with P-38 Lightning and parachutes. — frankmcclung (@frankmcclung) March 6, 2018

TW – strong preferences

When clients express strong preferences before the creative process begins, they limit the possibilities to discover unique design solutions — frankmcclung (@frankmcclung) September 4, 2017

TW – don’t worry

Clients who say "don't worry about copy, focus on design", reveal a lack of understanding about the relationship between the two. — frankmcclung (@frankmcclung) July 30, 2017

TW – startup web budget

Most startups I encounter have a completely unrealistic budget & expectation for web design. They spend more on office furniture. — frankmcclung (@frankmcclung) March 13, 2017

TW – white boards

So impressive when design firms show pics of big whiteboards with multicolored sticky notes, flow charts, and people pointing at things. — frankmcclung (@frankmcclung) September 30, 2016

tw – whitespace

Client: Pleaseremovethewhitespace. Me: White space is good. — frankmcclung (@frankmcclung) December 13, 2016

TW: webdesign pricing

The evolution of web design pricing: '95-'97 low volume, low price; '97-'05 high volume, high price; '05-'16 high volume, low to no price. — frankmcclung (@frankmcclung) May 18, 2016

TW: Ask too much

Maybe web designers ask too much of clients when they craft beautiful websites and then expect clients to keep it that way. — frankmcclung (@frankmcclung) March 10, 2015

TW: below fold

"Below the fold" is a print term. Quit trying to apply it to a responsive, mobile web. — frankmcclung (@frankmcclung) April 10, 2015

TW: Best Work

Before hiring a designer, ask them to show you their best work–then have them explain why. — frankmcclung (@frankmcclung) October 8, 2015

TW: screens

It's a shame most people have such washed out, overly bright screens that they cannot see the subtle beauty in most web design. — frankmcclung (@frankmcclung) October 9, 2015

TW: Cool Designer Tip

How to be a cool design firm tip #1: Open office in old building downtown. Expose brick walls & beams. Hang your concept work on walls. — frankmcclung (@frankmcclung) October 20, 2015

TW: Team Sport

Design is a team sport. Become an artist if you prefer to go it alone. — frankmcclung (@frankmcclung) November 13, 2015

TW: For free

If a designer or firm offers to do something for free to gain your business, run away–far away. — frankmcclung (@frankmcclung) November 23, 2015

TW: good design

A lot of what passes for "good design" today is really just great photography. — frankmcclung (@frankmcclung) December 5, 2015


It’s one of those valuable life assets you cannot buy with money, garner through talent or earn with hard work. Perspective comes with time and reflection as you consider successes, trails, mistakes, failures and circumstances.

When Design Doesn’t Work

Is there a time when design doesn’t work for a company, service or product? I don’t mean a design that doesn’t sit right with you. I’m talking about design with a capital “D” which, when applied correctly, is actually unnecessary or even counterproductive.

Class & Design

Like it or not, design has class. And no, I don’t mean it’s classy as in elegant or fashionable, although design is a very trendy business world accessory. And I don’t mean design has class as in groups that share common attributes. I mean design has class as in an artificial social hierarchy — much …

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What Is Design?

Do you ever have difficulty explaining to others, let alone your mother, what exactly it is that you do for a living, or what design actually is? It seems that when I try to explain design, I get hung up somewhere between explaining the process, and giving a laundry list of outcomes (e.g., brochure, logo, …

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Misperceptions of a Citizen Designer

I would wager that the vast majority of the people reading this entry consider graphic design to be quite important. Just how important is the question. Most graphic designers acknowledge that with our profession comes an uncertain degree of social responsibility.

Red Pill, Blue Pill

CREATOR: I imagine that right now you’re feeling a bit like Alice. Tumbling down the rabbit hole? DESIGNER: You could say that. CREATOR: I can see it in your eyes. You have the look of a man who accepts what he sees because he’s expecting to wake up. Ironically, this is not far from the truth. …

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Jobs’ Talk

I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I’ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That’s it. No big deal. …

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The Limits of Design

I’m concerned. Has anyone else but me noticed the growing tendency in Western democratic countries around the world to censor anything that might be considered offensive to Muslims?