When clients express strong preferences before the creative process begins, they limit the possibilities to discover unique design solutions
— frankmcclung (@frankmcclung) September 4, 2017
Jokes about screwing in light bulbs aside, the insight required to invent the first electric light was serious business.
“One might think that the money value of an invention constitutes its reward to the man who loves his work. But I continue to f ind my greatest pleasure, and so my reward, in the work that precedes what the world calls success.”
– Thomas Edison, Inventor
The idea that a thin, carbon wire would make a workable incandescent filament for the electric lamp came unexpectedly as Thomas Edison rolled lampblack in between his fingers. However, the subsequent worldwide search for and countless failed experiments with different carbon substances to find just the right one required systematic study across a broad range of disciplines.
Edison realized his ideas and experiments would be of little value later if they were not written down. By the time of his death in 1931, Edison and his labs recorded over five million pages of ideas, designs, experiments and data on every subject from electricity to batteries to business operations. It’s in Edison’s spirit of ideation that this design journal is kept.
I never saw it coming. The “it” was the tidal wave of popular support for Donald Trump’s appropriated “Make America Great Again” campaign slogan embodied in the poorly designed but now iconic red trucker hat. With one election and an armada of hats, Donald Trump exposed the blind side of design.
I’ve noticed many entrepreneurs, marketing directors, and established business owners have an unrealistic expectation about the time it takes to design/redesign a website.
Like it or not, design has class. And no, I don’t mean it’s classy as in elegant or fashionable, although design is a very trendy business world accessory. And I don’t mean design has class as in groups that share common attributes. I mean design has class as in an artificial social hierarchy — much of it self inflicted.
Do you ever have difficulty explaining to others, let alone your mother, what exactly it is that you do for a living, or what design actually is?
It seems that when I try to explain design, I get hung up somewhere between explaining the process, and giving a laundry list of outcomes (e.g., brochure, logo, website, etc.).
I would wager that the vast majority of the people reading this entry consider graphic design to be quite important. Just how important is the question. Most graphic designers acknowledge that with our profession comes an uncertain degree of social responsibility.