AirGini was a mobile technology and social web innovation company in Hong Kong that provided app development, consulting and training to businesses worldwide. When the AirGini founder, Wendy Tam, approached me about redesigning their website, the company was doing great work with great clients. What AirGin didn’t have was a focused brand strategy and online implementation to distinguish them from their competition.
AirGini’s brand strategy was based on a series of mobile market related questions for their clients: are you together, are your connected, and are you seen. By answering each question with copy and illustrations, we showed how AirGini was uniquely positioned to help clients understand and exploit the smartphone revolution, take advantage of AirGini’s patented social business applications and utilize AirGini’s mobile publishing system in emerging markets.