This book is a fifteen year compilation of Elijah Company articles on seeing your child as an unseen work of art. My design approach was to make the book bold yet transparent. I wanted the reader to see the truths presented without distracting design flourishes. The entire book is set in a single, classic typeface (Garamond) with each page bounded by a double lined box. The cover photo and book title allude to the ability to see the potential in something while it’s still in a rough form.