DABS Inc supports developmentally disabled adults who are facing placement challenges through Regional Center Social Services. They provide placement opportunities and help consumers achieve a dignified experience of living and thriving within a network of community support and outreach.
Since most of DABS referrals came through a closed government and social network, they did not need a robust online presence. As the company grew and competition in this space increased DABS, recognized the need for a new website.
I worked with DABS to clarify their core business competencies, identify their primary clients, evaluate their direct online competition and craft a website content strategy and visual design (including logo and identity) to meet their objectives. I collaborated with WebCopy Plus’ Rick Sloboda, who crafted spot on copy and SEO content for the site.
dotp’s part: name clarification, logo design, identity design, competitive research, brand positioning, website design, information architecture, website development, WordPress integration, creative consulting.