Rebekah and Danny Quintana needed to rebrand their already successful construction and remodeling company, Graystone Inc, to reflect the quality craftsmanship of their work. Both Rebekah and Danny have backgrounds in design which made our creative collaboration and communication easy and constructive. Their charge to me was to create a brand that would capture the essence of the popular Anthropologie stores, but translate it for their company and clientele.
If you’ve ever been in an Anthropologie store, you can appreciate the complexity and diversity of the brand. After some study, I discovered the secret to Anthropologie’s brand is diversity focused on a very specific type of person. I worked with Danny and Rebekah to thoroughly clarify and define their client base, and then created a brand strategy and visual language to express Graystone’s unique capabilities to that client profile.
The result is a very flexible brand that can speak to Graystone’s clients in many different ways. Each page of the site has its own design that reflects a different part of Graystone’s personality, services, and capabilities — from the engaging before and after portfolio stories to the helpful insights and resources in the Ideas Journal. All managed by a top notch, open source content management system — WordPress.
dotp’s part: logo design, research, brand strategy, website design, information architecture, website development, WordPress integration, creative consulting.
