Lullaby Linens Website
Lullaby Linens, a high-end children’s bedding company, needed a unique voice to differentiate their hand crafted products online. Taking a cue from the word “lullaby” in the company name, I developed a playful yet elegant brand voice centered around beloved children’s lullabies and fairy tales. The result is a memorable, fitting brand expression that has their customers singing sweet lullabies.
dotp’s part: research, brand strategy, copywriting, website design, typography, ecommerce design & streamlining, website design customization, consulting