This site first launched in 2007. It was an opportunity to blend art and business together through design to change the perception of an otherwise under-designed market segment.
When Sarah Casebier, co-owner of Radiant Plumbing in San Antonio, contacted dotp about redesigning their website, I was pleasantly surprised to discover a client who cared as much about their brand as they did about their service. Sarah and her husband Brad wanted the site design to stand out in an overly crowded and visually drab Austin plumbing market.
During the research and analysis phase I discovered most plumbing companies focus their message toward men, yet their actual client base is female. This disconnect between design and audience became an opportunity for the Radiant brand to speak to women in a visually appropriate way.
Through illustration, color and texture, I blended the master craftsmanship of their plumbing work with Brad and Sarah’s warm personalities in a female friendly aesthetic. Central to the design was the brand concept and tagline, “The Art of Plumbing.” I also incorporated blogging capability so Radiant could establish a rapport with potential clients by sharing their plumbing knowledge—something no other plumber in their market was doing.
The site was a huge success. In the first month they had 14,000 unique visitors and the site was featured in online design galleries in Japan, Russia and the US. It was even named in the best CSS designs of 2007. And their customers seemed to like the redesign as well. In fact, the contractor who built Oscar winning actress Sandra Bullock’s home in Austin hired Radiant because of the uniqueness of their website design. Over the years the site’s design has changed with the business, but the art of plumbing still shines through.
dotp’s part: research, brand strategy, website design, information architecture, website development, WordPress integration, consulting