In 2005, I jumped at the chance to help the Sunday Salon founder, Nita Noveno, transform her international prose reading series into an online magazine and hub for emerging and established writers. Based in New York City with satellite series in Chicago and Nairobi, Sunday Salon has over 200 alumni writers, readers and poets plus numerous musicians. Creating a brand strategy, identity and website that captured the work of this talented yet diverse group was quite a challenge.
The first step was to create a visual language to adequately express an international brand and the writers it represented. I decided a bold, minimalist and modern look for Sunday Salon’s identity and site design would provide the greatest flexibility to express a wide range of cultures and topics without alienating a specific audience.
The Sunday Salon website is a very complex, multimedia site that integrates with the WordPress content management system. SundaySalon.com features videos from the latest readings (linked to YouTube of course), integrated banner advertising, a Salon shop, photo galleries from worldwide Salons, slideshows, a blog, book reviews, writer interviews, news from specific cities, Google ad integration, an online magazine, author biographies and, well, you get the picture.
And almost 8 years after the original site launch, the design still works well for the client and their audience. Future plans for the site include making it responsive for mobile devices.
dotp’s part: logo design, research, brand strategy, website design, information architecture, website development, WordPress integration, consulting.