Thumbdive is an social app that gives it’s members the unique ability to create private networks of friends and family. I designed the Thumbdive website, logo and branding to highlight Thumbdive’s first-to-market capability for their app launch. The brand was crafted to speak to those under thirty who are tech savvy, active, optimistic and want to stay more connected with friends in a fun, private way. Wendy Tam, founder of AirGini and one of the smartest people I’ve ever done business with, later turned Thumbdive into private label, social collaboration software for businesses and organizations.
dotp’s part: logo design, research, brand strategy, website design, information architecture, copywriting.